In professional digital photography, the final decisions on lighting, color balance, and so on, are made from the raw digital negative after the shoot in postproduction. This is more a matter of adjusting the whole image file rather than retouching, and we do some of this before we put our client's images up a gallery.
After our clients choose their final images, we do more adjusting and begin the retouching process. Some of this is more specific lighting decisions, like adjusting lighting and color in one area of the image while moving this in another direction elsewhere in the image. It can also involve removing distracting details like too many wrinkles on a sleeve, harmonizing and simplifying the background, and so on. We also do micro adjustment of lighting on skin, eyes, teeth, and other physical features to bring the images to their best. There are sometimes special requirements, for instance, adding more image space on one side to make a web banner image. Sometimes we have to combine elements of more than one image, for instance in a group shot, to get the results required. All of this is usually included in our fee for personal and professional portraits. Product photography has different fee structure because we often have to do more to get a strong image that communicates clearly, for instance, for product packaging or advertizing. Occasionally, we are asked to do advanced retouching like change the color of a garment, adding a new person into a group shot, removing or adding jewelry, and so on. This level of retouching is usually extra and billed at an hourly rate.
We want you to be fully satisfied with your images. We will work with you and not call it "done" until you are fully satisfied.